Total Leads & Pipeline Funnel
MQL
2,847
SAL
2,135
SQL
1,424
Opportunity
847
Closed Won
312
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Conversion Rate Between Stages
| Stage Transition | Count | Conversion % |
|---|---|---|
| MQL → SAL | 2,135 | 75.0% |
| SAL → SQL | 1,424 | 66.7% |
| SQL → Opportunity | 847 | 59.5% |
| Opportunity → Closed Won | 312 | 36.8% |
| Overall (MQL → Won) | 312 | 11.0% |
Average Lead Response Time
12.4 minutes
↓ 18.2%
faster than last month
Lead Aging by Stage
MQL, SAL, SQL by Lead Source
Pipeline by Acquisition Channel
Leads by Region
1,424
North America
50%
912
EMEA
32%
511
APAC
18%
Pipeline by Product Line
SAL Leads by Owner
Closed Won Deals by Owner
Win Rate by Deal Owner
| Owner | Opportunities | Won | Win Rate |
|---|---|---|---|
| Sarah Chen | 124 | 47 | 37.9% |
| David Kim | 118 | 42 | 35.6% |
| Michael Rodriguez | 134 | 38 | 28.4% |
| Priya Patel | 127 | 34 | 26.8% |
| Jessica Williams | 142 | 31 | 21.8% |
| Ahmed Hassan | 138 | 28 | 20.3% |
Average Deal Size
| Segment | Avg Deal Size | Deals | Total Revenue |
|---|---|---|---|
| Enterprise | $124,500 | 47 | $5.85M |
| Mid-Market | $42,300 | 142 | $6.01M |
| SMB | $12,800 | 289 | $3.70M |
| North America | $58,400 | 234 | $13.67M |
| EMEA | $47,200 | 156 | $7.36M |
| APAC | $38,900 | 88 | $3.42M |